Learning from failure

Failure is a label that often we connect with an action that does not work and so applied, the label said this makes us who can not afford. This is down to the spirit of our people to be successful. At the time we are still small, the failure does not have any meaning, because we do not have any concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and will not be able to walk. Due to speak, write and have to walk through the failure of the incalculable amount. Likewise in the business world can also emulate a failure in our infancy and we can learn from these failures.

Coca-Cola fail in the first year sales. Sales made to the place Coca-Cola beverages in place on the front desk and spend 73.96 dollars to conduct a campaign through banner ads and coupons. Failure to make Coca-Cola to create awareness of the existence of other media, the mass media who have power over disbanding the media at that time and other Coca-Cola to promote the atmosphere of excitement.

Matsushita to produce the first time is a plug adapter. Indeed, this adapter has diusulkannya tools to employers, but not getting responses. To create this product, Matsushita with four friends to take four months. Once the product is so, it appeared that no one would buy this product.

In 1993, the Compaq at the time as the sale of the PC market leader, through price-cutting to rival Dell. The result Dell Computer losses suffered 65 million dollars in the first six months, which caused almost bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Dell eventually make a very fundamental change in business process re-engineering that is called. introduce in the business with E-Commerce. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2,000 percent in two years. Dell is able to compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. In fact, market share and profits continue to increase and eventually become the largest PC seller in the world.

When I start a business together with his friends, sayapun experienced repeated failures back. I started with the failure of a Salesman Book, Telex Salesman by phone, and Salesman of pengkilap car. Primagama that only 2 students get on the campaign has been doing enough incentive. CV. Wijaya, the company that serves the car care service that eventually die. They also start a business center computer "IMKI", only 3 have AMIKOM students and trusted by only 6 students. I along with colleagues to try to learn from failure, and then make corrections and improve mecoba to achieve success